Fix Facebook Ads ios14 Roas: Triplewhale Review

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We're going, to be honest with you: if you have a digital page for your business, you should be using analytics. There is no more to say.

You'll never be able to optimize your influence on the digital network's 1.62 billion daily members if you don't collect data and insights from platform activity.

It's critical to use platforms for businesses in a systematic way that connects your social media efforts to real-world business objectives. Analytic apps can help you track and measure your results, allowing you to fine-tune your plan and calculate your return on investment.

Today we will discuss one tool that will be your next favorite. Keep on reading to know more about this magical tool.

Triple Whale Introduction:

E-commerce enterprises utilize Triple Whale to track earnings, blended ROAS, LTV, and other metrics in a simple and intuitive mobile app. It combines information from Shopify, Facebook, Google, and other popular store apps. This allows the proprietors to manage their firm efficiently without sacrificing their peace of mind or their time.

It's a new analytics solution that's laser-focused on providing store owners the information they require to get the best out of their store - without all the unnecessary clutter. The app is useful, strong, and tempting in a good way. For D2Cs seeking for a no-nonsense data and analytics solution that won't break the bank, this is a must-have. ($49/month)


Triple Whale now links to the most important platforms, such as Facebook Ads, Google Ads, Shopify, Google Analytics, and Klayviyo, and is actively adding critical connections to other apps such as ReCharge, Gorgias, Yotpo, and hundreds more.

The primary distinction between Triple Whale and other data aggregators is that it has become virtually addicting for business owners in terms of both interface and data. Their users look at data on the app more than ten times per day, and Triple Whale has totally replaced the Shopify dashboard in many cases.

All of your favorite tools' eCommerce and marketing data is integrated. All of your data is tested, tracked, and analyzed. When you have faith in the data you're working with, making decisions is a lot easier.

They are also developing artificial intelligence to help you reduce errors and perform better across all of your tools. Furthermore, you can gain instant insight into what's working and what isn't so you can strategy, optimize, and maximize your growth.


Triple Whale's cohort analysis and LTV calculations are the most intriguing features.

Those metrics are shown in a tidy manner and without the need for any complicated configuration or setup.

Triple Whale also allows you to forecast future income for any particular cohort based on your data history, and you can segment each cohort by first product purchased, discount code, or any other indicator.

The wonderful thing with Triple Whale is that you can also enter operating expenditures to get a complete picture of your net profit, not only your ROAS. In addition, you may use their calculator to help your team define goals.

It assists you in comprehending various conditions. Finally, these dashboards can be pinned to various websites and platforms. So, for example, if you'd like to see those Triple Whale dashboards in Shopify or Facebook Ads, you can. That's something we have never heard of before but could imagine being really useful.

Application And Cost:

The online app and mobile app are both simple, basic, and to the point. ROAS, LTV, AOVs, CRs, and so on are all highly actionable dashboards. The app is utilized as a daily source of truth by numerous founders who make ranging from $30k per month to $20 million per year. It costs $49 per month.

Why Triple Whale:

Triple Whale makes things easier for yourself and saves Time. The Company integrates eCommerce and marketing data from all of your favorite tools, so you don't have to switch between tabs or apps. It helps you in making well-informed choices.

All of your data is tested, tracked, and analyzed. When you have evidence to back you up, making decisions is a lot easier.

● Workload Reduction

We're developing artificial intelligence to help you reduce errors and perform better across all of your tools.

● Calculator for E-Commerce

Are you curious about the impact of a 0.5 percent increase in your conversion rate on profit? Our calculator makes use of your information to offer accurate results.

● Cause and Effect Model

With Triple whale you can keep track of any changes you make to your theme, marketing strategy, or anything else in your business and also see how the changes affect your store.

● Faster Growth

Gain instant insight into what's working and what isn't so you can strategize, optimize, and maximize growth.


The primary dashboard is the first thing you see, and you can customize it any way you like. You can rearrange and customize your metrics to your desire. For example, you might put your net profit ratio, the marketing efficiency ratio (MER), return on investment (ROI), and cost per acquisition (CPA) above and the rest below. You can even hide and reorder the tabs for a better user experience.

You may connect other platforms and stores as you scroll down, such as Shopify, Instagram, Facebook, Google Ads, and so on.

How to Fix Facebook Ads with Triple Whale iOS14 ROAS:

If you're like most Facebook advertisers, you've probably used the platform to launch conversion ads.

That is, you direct traffic from your adverts to your website or landing page in the hopes of getting them to take a specific action. When users finish the action, custom conversions or events are recorded in the Facebook interface.

Advertisers may now calculate a cost-per-action or cost-per-acquisition from the platform, allowing them to attribute Facebook internally and verify that their marketing investments are working. The problem with the iOS 14 update is that it restricts the data that apps like Facebook and can send to external domains.

As a result, marketers' ability to run advertisements and provide conversion or web data back to Facebook for reporting and optimization is impacted.

Average Facebook Ad Cost In November 2021

Bidding Model Average Facebook Advertising Cost
Cost-per-click (CPC) $0.97
Cost-per-thousand-impressions (CPM) $14.71
Cost-per-lead (CPL) $7.40
Cost-per-Install (CPI) $1.86
Cost-per-engagement (CPE) $0.16
Cost-per-action (CPA) $18.68

Process to Fix Facebook Ads by Triple Whale:

To begin, go to Facebook Business Manager and verify your domain. Connect with the triple whale to get a clear, fast, and transparent perspective of everything that matters. Analyze the entire picture in real time from any location, as well as examine data from several stores using a single login.

Forecast and track your most important D2C metrics while tracking profit, making LTV predictions, and learning all of your customers' spending behaviors.

The iOS 14 update will limit your reporting options, but with the triple whale, you can send daily weekly or monthly reports to anybody in your organization. Choose from a number of templates or create your own metrics.


To conclude, Triple Whale is a new analytics program for your store that you might want to explore. It was created by two operators who were tired of scrolling between 5+ tabs to figure out what was working and what wasn't when it came to optimizing an eCommerce firm.

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